Journey Pulse©

by Oriol Guitart
Examples The method

Examples

Completed Journey Pulse analyses, written in full, so you can see how the model reads a real journey before you map your own.

FIX FIRST
B2B SaaS

SaaS free-trial onboarding

Flowdesk, a project management tool for small teams. From signup to upgrade, with the activation valley in the middle.

Fix first: First project setup (empty workspace)

8 touchpoints · the activation valley

Open the worked example
FIX FIRST
Insurance

Insurance claim, first notice to closure

Aegis Insurance, a home insurance provider. From reporting an incident to closing the claim, where phone-only handling and silence break trust at the moment that matters most.

Fix first: No digital channel for the claim

6 touchpoints · the moment of truth

Open the worked example

More examples coming soon.

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