The visual journey map
Your stages and touchpoints on an experience curve: where it lifts, where it drops.
Journey Pulse Methodology©
Map the journey your customer actually feels.
Journey Pulse maps the customer journey stage by stage, shows where the experience lifts and where it drops, and points to the friction to fix first. Analyze the journey as it is, then design the change.
A method by Oriol Guitart · Free · Sign up to save your journey maps
The Static & Dynamic approach©
Two approaches, four phases each. Analysis first, transformation second.
Static · Phases 1-4
Observe and analyze
1Objective and scope
2Data and customer understanding
3Mapping the journey
4Critical touchpoint analysis
Dynamic · Phases 5-8
Design and act
5Solution design
6Execution
7Monitoring and evaluation
8Iteration
What you get
See where the journey breaks.
Your stages and touchpoints mapped, each one scored against what the customer expects, and what to fix first.
The experience curveEvery touchpoint either lifts the journey or drags it down.
A touchpoint diagnosis
Each touchpoint scored meets, exceeds, or falls short of what the customer expects.
Fix first
The two or three frictions that matter most, in priority order.
The touchpoint scale that drives the diagnosis:
Exceeds Meets Falls short
An AI coach challenges your input at every phase and flags what you left out.
Beyond the map
Explore how Oriol can help →Reading where a journey hurts, and fixing it, is most of my work with clients.
Journey Pulse is how I map it: the experience as the customer feels it, and the friction worth fixing first. If that is the conversation you need, let's have it.