What is Journey Pulse©?
Journey Pulse© is an AI-powered Customer Journey Builder designed for marketing professionals, MBA students and business strategists. It guides users through all 8 phases of the Customer Journey framework — combining a static analysis approach (observation, mapping and diagnosis) with a dynamic action approach (solution design, execution, monitoring and iteration) — with structured AI feedback at every step.
Journey Pulse© is freely available to any professional who wants to apply the Customer Journey framework in a structured way.
How to use it
- Start in the Builder tab and complete the Setup section (brand, sector, customer profile, journey goal).
- Work through each of the 8 phases, filling in your inputs and requesting AI feedback before moving on.
- Once all 8 phases are complete, click Generate My Journey Map to see your full output.
- Export your map as PDF or share it directly from the app.
The framework
The Customer Journey framework used in this tool distinguishes between two complementary approaches:
✦AI in this tool
Journey Pulse© uses an AI coaching layer to provide structured feedback at each phase of the journey building process. The AI evaluates the quality of your inputs, identifies gaps, and asks questions that push your thinking further. Feedback is generated in real time and is specific to your case, sector and customer profile.
Journey Pulse© is a free educational tool developed by Oriol Guitart. The Customer Journey framework and methodology presented in this application are the intellectual property of Oriol Guitart and are protected under applicable copyright law. Unauthorized reproduction, redistribution or commercial use of the framework, methodology or any substantial part of this application is prohibited without prior written authorization.
The AI-generated feedback provided by this tool is based on a large language model and is intended for educational and analytical purposes only. It does not constitute professional consulting advice. Oriol Guitart accepts no liability for decisions made on the basis of the AI output generated by this tool.
This tool does not collect, store or process any personal data on its servers. No user account or registration is required. All inputs entered by the user remain in the browser session and are only transmitted to the AI service for the sole purpose of generating feedback.
By using this tool, you agree to these terms.
